by Elizabeth | Oct 12, 2019 | Defamation, Google Review, small business, Social media
There is conventional wisdom in the business community that social media is an opportunity to expand the broad canvas of advertising media for a business. Certainly, it is a valid channel of communication, but it is not without risks. The most obvious risk is, some...
by Elizabeth | Oct 11, 2019 | Franchise, small business
There are many reasons why people prefer to buy into a franchise, as opposed to starting an independent business. One of the reasons is that franchisees often feel more secure with a developed and tried model. This may result in franchisees letting their guard down...
by Elizabeth | Oct 10, 2019 | Business Name, Intellectual Property, small business, Trademark
Now, we know what you’re thinking, “What do lawyers know about designing a logo!??”. To be honest, not much at all! Most of us really did miss out on the ‘creativity gene’. However, if you are trying to build your brand and are wanting to use your logo to distinguish...
by Elizabeth | Oct 9, 2019 | Business Name, Intellectual Property, small business, Trademark
Starting a business can be a daunting, yet exciting, experience. For many new business owners, finding the right business name is one of the most important components of the business brand. Many hours can go into ensuring the name is ‘just right’ for your product or...
by Elizabeth | Oct 8, 2019 | Employment Law, small business, Unfair Dismissal
Applicants and respondents in unfair dismissal matters often experience emotional attachment to their case. A desire for ‘justice’ often drives parties to act out their emotions throughout proceedings, particularly in negotiations. Parties will feel they have either...
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